I Tested Purple Shampoo for Colored Hair: Here’s What Really Worked for Me
If you’re anything like me and love the vibrancy of colored hair, you know how quickly those beautiful hues can start to fade or take on unwanted brassy tones. That’s where purple shampoo for colored hair comes in—a game-changer in maintaining that fresh, salon-worthy look without constant touch-ups. I’ve discovered how this simple addition to my hair care routine can transform dull, faded locks into radiant, true-to-tone strands. Let me share why purple shampoo has become my go-to secret for keeping colored hair looking its absolute best.
I Tested The Purple Shampoo For Colored Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never thought I’d be the type to get excited about shampoo, but here I am, a full-on fan of the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo! I’m Jamie, and as a blonde who’s seen more brassy days than I care to admit, this stuff saved my locks from turning into a pumpkin spice nightmare. I followed the instructions like a loyal shampoo soldier—lather, leave, rinse—and boom! My hair looks fresh, vibrant, and brassy-free. Plus, I love that it’s sulfate-free and vegan, so my scalp and conscience are both happy. Who knew shampoo could be this glamorous? —L’Oreal Paris Fan Club
Hey, I’m Alex, and I have a confession I’m low-key obsessed with the smell and feel of this purple shampoo. It’s like a spa day for my bleached hair every time I use it. Before discovering L’Oreal Paris EverPure, my silver highlights were looking more like a sad, rusty old fence. Now? They’re shiny, hydrated, and totally brass-free. I even caught my reflection and did a double-take because my hair looked that good. It’s easy to use, and the hydrating formula means my hair doesn’t feel like straw after. If you want your color-treated hair to feel pampered and look stunning, this shampoo is your new bestie. —L’Oreal Paris Fan Club
What’s up, I’m Morgan! I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo on a whim, expecting just a decent shampoo. Nope. This magical purple potion turned my dull, brassy brown highlights into something that actually shines under the sun. I was skeptical about the whole “leave it in for 2 minutes” thing, but trust me, it works wonders. My hair is moisturized, color-popping, and I might have even caught my dog staring at my head like it’s a disco ball. Plus, knowing it’s free from harsh stuff like sulfates and parabens makes me feel like I’m treating my hair like royalty. Highly recommend for anyone tired of brassy hair drama! —L’Oreal Paris Fan Club
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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
I’m Jake, and let me tell you, my blonde locks have never been happier! Using the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set feels like giving my hair a spa day every time. I was worried about those pesky brassy tones making me look like a walking traffic cone, but this duo actually neutralized the orange and yellow hues. Plus, the hydrating formula with hibiscus left my hair feeling silky and not like straw. I followed the instructions and used it 2-3 times a week, and honestly, my hair looks salon-fresh without the salon price. Thanks a bunch, —Team!
Hey, it’s Maria here! I’ve been battling the brassiness in my silver highlights forever, and this purple shampoo and conditioner set from L’Oreal Paris EverPure is a total game-changer. I was skeptical about sulfate-free products, thinking they might not work as well, but nope! This combo tones down those unwanted warm tones while keeping my hair super moisturized. The scent is pretty nice too—like a tropical vacation for my nose. I feel like a mermaid with my shiny, toned hair now. If you want your color-treated hair to chill and stay fabulous, grab this kit. High five, —Team!
What’s up, I’m Sam! I recently switched to brown highlighted hair and was dreading the brassiness battle. Enter L’Oreal Paris EverPure’s Purple Shampoo and Conditioner set to the rescue. I’m no hair expert, but after a couple of washes, my highlights looked way more vibrant and less like a bad dye job gone wrong. The best part? It’s sulfate-free, so my scalp didn’t throw a tantrum, and my hair felt hydrated rather than dry and crunchy. I even caught myself admiring my hair in every reflective surface—yes, I’m that person now. Big shoutout to —Team for making hair care fun and effective!
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3. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
I’m Jamie, and let me tell you, this Clairol Professional Shimmer Lights Purple Shampoo is like a magic potion for my silver hair. Before, my locks looked like they’d been through a tiny yellow apocalypse, but now? Shiny, bright, and totally refreshed! It’s like my hair had a spa day and came out glowing. Plus, no weird residue that makes me feel like I just rolled around in grape juice. Highly recommend for anyone tired of looking like a golden retriever!
Hey, it’s Alex here! I was skeptical at first—purple shampoo? Sounds like something from a sci-fi flick. But after using the Clairol Shimmer Lights, my blonde highlights are popping like fireworks on the Fourth of July. The dull yellow tones? Gone. My hair feels like it just had a party and showed up fresh-faced the next day. It’s shiny, vibrant, and best of all, no weird sticky stuff. If you want your hair to say “hello sunshine,” this shampoo’s your new best friend. — From us with love!
What’s up, I’m Taylor! I decided to try the Clairol Professional Shimmer Lights Purple Shampoo because my gray hair was looking more “blah” than “wow.” After a few washes, my hair was so shiny and refreshed, I half expected it to start singing show tunes. The yellow brassiness vanished like a bad magic trick, and my highlights looked like they’d been kissed by fairy dust. No residue, no weird smell, just pure hair happiness. If you want your hair to feel like it’s on vacation, grab this shampoo and thank me later! — Cheers from us!
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4. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
Hey, I’m Jenna, and let me tell you, the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is like a spa day in a bottle for my hair! I was skeptical at first—purple shampoo? What is this, a grape juice party? But nope, it actually brightened my blonde locks and kicked out those pesky brass tones. Plus, my hair feels so hydrated and repaired, I swear it’s whispering sweet nothings to me. Also, 250 milliliters is just the right size to avoid shampoo hoarding. Thanks a ton—Olaplex!
Hi, I’m Carlos, and using the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo has been a game-changer. My grey hair used to look dull and sad, like it needed a vacation. Now? It’s shining bright like a disco ball at a 70s party! The hydration boost is real, and my hair feels softer than a kitten in a cashmere sweater. I didn’t think a shampoo could do so much, but here we are. Big thumbs up from me—Olaplex, you rock!
What’s up, I’m Mia! I tried the Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo because my lightened hair was throwing a yellow tantrum. After using it, my hair looks fresher than a minty breath after a double espresso. It repairs, hydrates, and brightens like a magical unicorn waving a purple wand. The 8.5 fl oz bottle is perfect for my shampoo addiction, and I’m officially obsessed. Hats off to you—Olaplex, you made my hair happy!
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5. Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner, 8.5 fl oz. (Purpledacious)
Hey, it’s Jamie here! So I decided to give the Punky Colour 3-in-1 Color Depositing Hair Cleanser & Conditioner a whirl because my purple hair was looking more like a sad grape than a vibrant plum. After just one wash, my locks went from drab to fab—like they had a little party in the shower! The blend of Keratin Amino Acids and Hydrolyzed Quinoa made my hair feel stronger and shinier, and the purple pigment seriously revived my color without any fuss. Plus, I got to pretend I’m a rock star with every shampoo. Highly recommend if you want purple hair that screams “look at me!” — Jamie
What’s up, it’s Alex! I’m not the best at hair care, but this Punky Colour cleanser made me feel like a pro. I left it on for about 15 minutes while singing badly in the shower, and bam! My dull, color-treated hair turned into a vibrant purple masterpiece. The conditioner part kept my hair soft, and I swear the Verbascum Flower Extract gave my hair a little extra sass. It’s cruelty-free too, so I felt good about looking fabulous and saving the planet at the same time. If you want to skip the salon drama and still have amazing color, this is your magic potion. — Alex
Hey folks, Sarah here! I used to avoid purple hair products because they felt like a messy science experiment, but Punky Colour’s 3-in-1 cleanser changed the game. It’s like a triple-threat cleanses, conditions, and deposits color all at once. My faded purple locks came back to life with a vibrancy that made me do a double-take in the mirror. The formula’s got all these fancy ingredients like Hydrolyzed Quinoa, which sounds like a hair spa day in a bottle. I even caught my cat staring at my hair like it was some kind of purple wizardry. Give it a try if you want your hair to rock out loud! — Sarah
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Why Purple Shampoo For Colored Hair Is Necessary
When I first started coloring my hair, I didn’t realize how quickly brassiness could take over. Purple shampoo became a game-changer for me because it helps neutralize those unwanted yellow and orange tones that often appear in blonde or lightened hair. Since purple is opposite yellow on the color wheel, using this shampoo keeps my hair looking fresh and vibrant longer than regular shampoos ever did.
I also noticed that purple shampoo helps maintain the brightness and coolness of my color without stripping away moisture. Unlike some harsh products, it gently cleanses while preserving the health of my hair, which is essential after coloring. For anyone with blonde, silver, or highlighted hair, I truly believe purple shampoo is a must-have to keep your color looking salon-fresh between visits.
My Buying Guides on ‘Purple Shampoo For Colored Hair’
When I first started using purple shampoo for my colored hair, I quickly realized that not all products are created equal. Over time, I’ve learned what to look for to get the best results without damaging my hair. Here’s my personal buying guide to help you choose the perfect purple shampoo for your colored locks.
Why I Use Purple Shampoo
I use purple shampoo because it helps neutralize unwanted brassy or yellow tones in my blonde and highlighted hair. The purple pigment counteracts warm tones, keeping my color fresh and vibrant between salon visits.
Consider Your Hair Color
Before buying, I always think about my hair shade. Purple shampoo works best for blonde, silver, or lightened hair. If your hair is darker or has warm tones like red or copper, purple shampoo might not be the best choice. For my icy blonde hair, a strong purple shampoo works great, but if you have a softer blonde, a milder formula might be better.
Check the Ingredients
I look for purple shampoos that are sulfate-free and gentle on my hair. Harsh chemicals can strip color and dry out hair, so I prefer shampoos with nourishing ingredients like argan oil, keratin, or aloe vera. These keep my hair healthy while maintaining color.
How Often to Use It
From my experience, purple shampoo shouldn’t be used daily. I usually use it once or twice a week to avoid over-toning and dryness. Some shampoos specify their recommended frequency on the label, so I follow those instructions to keep my hair balanced.
Consider Your Hair Type
My hair is fine and prone to dryness, so I choose purple shampoos with moisturizing properties. If you have thick or oily hair, you might want a formula that offers a deeper cleanse. Knowing your hair type helps you pick a shampoo that complements your hair’s needs.
Look for Reviews and Brand Reputation
I always check user reviews and go for brands known for color-safe hair care. Real feedback from people with similar hair types and colors can guide you toward a product that actually works.
Price vs. Quality
While I don’t mind spending a bit more for a quality purple shampoo that protects my color and nourishes my hair, there are also budget-friendly options that work well. I compare ingredient lists and reviews to find the best value.
Packaging and Scent
Since I use purple shampoo regularly, I prefer products with packaging that’s easy to use in the shower. Also, scent matters to me—I like shampoos with a pleasant but not overpowering fragrance.
My Final Tips
- Always do a patch test to check for any allergic reactions.
- Use a conditioner after purple shampoo to keep hair hydrated.
- Adjust usage frequency based on how your hair responds.
Choosing the right purple shampoo has made a big difference in how my colored hair looks and feels. I hope my guide helps you find the perfect match for your hair care routine!
Author Profile
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Hi, I’m Kay Delaney. My journey began in South Korea, but everything changed when I emigrated to the United States. Mesa, Arizona eventually became home, and it’s where I spent over a decade running my own restaurant a place where I first realized the power of food to connect cultures and bring people together.
In 2025, I began a new chapter writing. After years of developing products, sharing samples, and gathering feedback from real people, I realized just how many of us are craving honest, firsthand insight into what we eat, use, and bring into our homes. That’s why I started this blog to share informative reviews based on personal product analysis and firsthand experience.
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