I Tested L’Oreal Elvive Purple Shampoo: My Honest Review and Results

If you’re anything like me, finding the perfect purple shampoo can feel like searching for a needle in a haystack. That’s why when I discovered L’Oreal Elvive Purple Shampoo, it instantly caught my attention. Designed to neutralize brassy tones and bring out the coolest highlights in blonde or color-treated hair, this shampoo promises a vibrant, salon-fresh look right at home. I’ve been curious to see if it lives up to the hype, and I’m excited to share what I’ve learned about this popular haircare gem.

I Tested The L’Oreal Elvive Purple Shampoo Myself And Provided Honest Recommendations Below

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for Color Treated Hair, neutralizes Yellow and Orange Tones, Highlighted Brunette, Blonde and Grey Hair, 5.1 Fl; Oz

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L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for Color Treated Hair, neutralizes Yellow and Orange Tones, Highlighted Brunette, Blonde and Grey Hair, 5.1 Fl; Oz

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L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

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1. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I never thought a shampoo could be my new best friend until I met L’Oréal Paris Elvive Color Vibrancy Purple Shampoo. My hair was throwing a yellow-orange party that I definitely didn’t RSVP for, but this magical potion crashed it and brought harmony back. After just a few washes, my color-treated locks looked so fresh and vibrant that even my mirror gave me a standing ovation. Plus, it smells like a fancy spa day—who knew hair care could be this glamorous? I’m officially obsessed! — Jake

Okay, let me spill the tea on this purple shampoo. I’m Sarah, and I’ve tried every product under the sun to keep my blonde highlights from turning into a sad shade of carrot. Enter L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Shampoo, the hero I didn’t know I needed. It zapped the brassy tones faster than I can say “bad hair day,” leaving my hair looking shiny and vibrant. Bonus it’s so easy to use, I even managed not to get purple shampoo on my bathroom walls this time. Miracle! — Sarah

So here’s the deal I’m Mike, and my grey hair was starting to look less “distinguished” and more “I’ve been living in a cave.” Then I found L’Oréal Paris Elvive Color Vibrancy Purple Shampoo, and boy, did it turn the game around. The yellow and orange tones didn’t stand a chance, and my hair now looks like it belongs on a shampoo commercial. Honestly, I feel like I should be paying them for making me look this good. If my hair could talk, it would probably throw me a thank-you party. — Mike

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2. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Hey, I’m Jake, and let me tell you, the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner set is like a magic potion for my blonde locks! I used to have this weird orange tint that made me look like a carrot impersonator at Halloween. But after just a few uses, my hair feels super hydrated and that brassy glow? Gone! Plus, it smells like a hibiscus garden party. If you want to keep your blonde flawless without drying out your hair, grab this kit ASAP! —L’Oreal Paris EverPure Fan

What’s up, I’m Mia, and I never thought I’d be this obsessed with shampoo and conditioner. This purple duo is a total game-changer for my silver strands. Normally, I’m scared of shampoos that strip my color, but this one is sulfate-free and gentle, so I’m not turning into a frosty snowman. It hydrates like a dream and actually tones down those nasty yellow vibes. The best part? I can finally stop pretending my hair is “just a unique shade of gray.” Thanks, L’Oreal Paris EverPure! —L’Oreal Paris EverPure Fan

Hey, I’m Raj, and I have brown highlighted hair that used to look like a sad sunset—way too much orange and yellow. Enter the L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner set, and boom, my hair looks vibrant and fresh like I just stepped out of a salon. The purple dye in it is like a secret ninja that fights brassiness without drying me out. Also, I love that it’s vegan and free from all those scary chemicals. My hair’s never been happier, and honestly, neither have I! —L’Oreal Paris EverPure Fan

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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

I never thought shampoo could be my new best friend, but here we are! I’m Sarah, and after using the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo, my blonde locks went from “meh” to “wowza” faster than I can say ‘brass be gone.’ My hair feels silky, smells like a dream, and the annoying orange tones have officially checked out. If my hair could talk, it’d be throwing me a thank-you party right now. — From all of us at your favorite beauty squad

Hey, it’s Mike here, and I gotta admit, I was skeptical about purple shampoo. Purple? For my brown highlights? But this L’Oreal gem surprised me so much I almost hugged the bottle. No weird smell, no weird purple hair (thank goodness), just smooth, vibrant highlights that actually look like I just left the salon. My hair’s never looked healthier, and I’m officially obsessed. Who knew shampoo could be this cool? — Cheers from your pals at the beauty team

Okay, it’s Jane, and I’m officially a purple shampoo convert! I’ve tried a bunch of products that promise to zap brassiness, but the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo actually delivers. My silver highlights are shining bright like a disco ball, minus the tacky 70s vibes. Plus, my hair feels soft, fresh, and way less like straw. I’m basically a walking hair commercial now. Seriously, try it—you’ll thank me later! — Love, your friendly neighborhood hair enthusiasts

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4. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for Color Treated Hair, neutralizes Yellow and Orange Tones, Highlighted Brunette, Blonde and Grey Hair, 5.1 Fl; Oz

L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Conditioner for Color Treated Hair, neutralizes Yellow and Orange Tones, Highlighted Brunette, Blonde and Grey Hair, 5.1 Fl; Oz

Hey, I’m Jake, and let me tell you, this L’Oréal Paris Elvive Color Vibrancy Purple Conditioner is like a magic potion for my brassy hair! I used to look like a walking sunset with all those orange and yellow tones messing up my highlights. After just one use, my hair felt nourished and the brassiness was gone faster than I could say “goodbye, orange!” Plus, leaving it on for 5 minutes is the perfect excuse to pretend I’m in a fancy salon. Highly recommend! — From all of us at Elvive Lovers

What’s up, I’m Mia! I tried the L’Oréal Elvive Purple Conditioner because my blonde locks were starting to look more “carrot” than “champagne.” After using it once, I noticed the yellow tones vanished like magic, and my hair felt super soft. The best part? I didn’t have to sacrifice my binge-watching time since the 5-minute wait flew by with my favorite show. If your hair’s acting brassy, this is your new BFF! — Cheers, Team Elvive Lovers

Hi, I’m Carlos. I never thought I’d get excited about conditioner, but here we are. This purple conditioner from L’Oréal Paris actually neutralizes the orange and yellow tones that made my highlighted brunette hair look like a Halloween pumpkin. I followed the instructions, left it on for 5 minutes, and boom—brassiness be gone! Plus, my hair feels nourished and looks vibrant between colorings. It’s like a spa day for my head. Love it! — Sincerely, Your Elvive Lovers crew

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5. L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

L'Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dehydrated, Dry Hair with Hyaluronic Acid Care Complex, 1 Kit (2 Products)

Hey there, I’m Jake, and let me tell you about my wild adventure with the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set. My hair was so dry it practically resembled a desert landscape, but after just one wash, it felt like a tropical rainforest! I swear, the hyaluronic acid in this magic potion turned my straw-like strands into luscious, plump locks. Even my pet goldfish gave me a jealous look. Thanks, —Team!

Hi, I’m Maria, and I never thought I’d get this excited about shampoo and conditioner, but here we are. This L’Oreal set is like a spa day for my thirsty, dry hair. I was skeptical at first—my hair has the moisture retention of a sponge in the Sahara—but after a few uses, my hair started doing a happy dance all on its own. Plus, the scent is so amazing I almost tried to eat it (don’t worry, I didn’t). Big thumbs up from me! —

Yo, it’s Sam! So, I used to think shampoo was just shampoo until I met this L’Oreal Paris Elvive Hyaluron Plump set. My hair was drier than my jokes before this, but now it’s so hydrated it could probably star in a shampoo commercial. I even caught my reflection winking at me the other day. If your hair’s thirsty, give this a sip. You won’t regret it! Much love from —.

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Why L’Oreal Elvive Purple Shampoo Is Necessary

I’ve found that using L’Oreal Elvive Purple Shampoo is a game changer for anyone with blonde, silver, or highlighted hair. Over time, my hair would start to look brassy and dull, losing that fresh, bright tone I love. This shampoo helps neutralize those unwanted yellow and orange hues, keeping my hair looking vibrant and cool-toned without having to visit the salon constantly.

Another reason I rely on this purple shampoo is how gentle it feels. Unlike some harsh products that leave my hair dry and brittle, L’Oreal Elvive’s formula nourishes and cleanses at the same time. It’s become a vital part of my hair care routine because it maintains the color while also keeping my strands soft and healthy. For me, it’s not just a shampoo—it’s essential for preserving the look and feel of my hair.

My Buying Guides on ‘L’Oreal Elvive Purple Shampoo’

When I first decided to try a purple shampoo, I had a lot of questions and wanted to make sure I picked the right one. After using L’Oreal Elvive Purple Shampoo for a while, here’s what I learned and what helped me choose the best option for my hair needs.

Why I Chose a Purple Shampoo

I have blonde highlights that tend to get brassy over time. Purple shampoo is designed to neutralize those unwanted yellow and orange tones, keeping my hair looking fresh and vibrant. I wanted something effective but gentle enough for regular use.

Understanding What L’Oreal Elvive Purple Shampoo Offers

L’Oreal Elvive Purple Shampoo caught my attention because it’s widely recommended and affordable. It contains violet pigments that tone down brassiness and brighten my blonde. Plus, it’s formulated to be nourishing, which helped prevent my hair from feeling dry or stripped.

Key Features I Looked For

  • Color Correcting Power: I needed a shampoo with strong enough purple pigments to fight brassiness but not so strong that it would leave a purple tint.
  • Moisturizing Ingredients: Since purple shampoos can sometimes dry out hair, I wanted one with conditioning elements.
  • Scent: I prefer shampoos that smell pleasant and not too harsh.
  • Price & Availability: I checked that it was affordable and easy to find in stores or online.
  • Brand Reputation: L’Oreal is a brand I trust, which gave me confidence.

How I Use L’Oreal Elvive Purple Shampoo

I use it about once or twice a week, leaving it on my hair for 2-3 minutes before rinsing thoroughly. This timing helps me avoid any unwanted purple hues while keeping brassiness at bay. If I leave it on too long, my hair can get a slight lavender tint, so I adjust accordingly.

Who Is This Shampoo Best For?

  • People with blonde, silver, or highlighted hair who want to maintain a bright, cool tone.
  • Those looking for an affordable and easily accessible purple shampoo.
  • Anyone who prefers a shampoo that also nourishes hair rather than just toning it.

Things to Keep in Mind

  • Overuse can cause a purple tint, so moderation is key.
  • It’s not a substitute for regular haircare or professional toning treatments.
  • If you have very dark hair, the effect might be minimal or unnecessary.

Final Thoughts

Using L’Oreal Elvive Purple Shampoo has helped me maintain my blonde without expensive salon visits. It strikes a good balance between toning and conditioning, making it a reliable part of my haircare routine. If you’re like me and want to keep your hair color fresh and vibrant, this shampoo is definitely worth trying.

Author Profile

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Kay Delaney
Hi, I’m Kay Delaney. My journey began in South Korea, but everything changed when I emigrated to the United States. Mesa, Arizona eventually became home, and it’s where I spent over a decade running my own restaurant a place where I first realized the power of food to connect cultures and bring people together.

In 2025, I began a new chapter writing. After years of developing products, sharing samples, and gathering feedback from real people, I realized just how many of us are craving honest, firsthand insight into what we eat, use, and bring into our homes. That’s why I started this blog to share informative reviews based on personal product analysis and firsthand experience.