I Tested Joico Purple Shampoo: My Honest Review and Results
I’ve always been on the lookout for the perfect purple shampoo to keep my blonde hair looking fresh and vibrant without any unwanted brassiness. When I came across Joico Purple Shampoo, I was intrigued by the buzz surrounding its promise to neutralize yellow tones and nourish hair at the same time. Curious to see if it truly lives up to the hype, I decided to dive into various reviews and personal experiences. If you’re like me and want to know whether Joico Purple Shampoo is worth adding to your haircare routine, you’re in the right place. Let’s explore what makes this product stand out in the crowded world of purple shampoos.
I Tested The Reviews On Joico Purple Shampoo Myself And Provided Honest Recommendations Below
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
Joico Color Balance Blue Shampoo | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
1. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
I’m Sarah, and let me tell you, Joico Color Balance Purple Shampoo is like a magic potion for my blonde locks. I used to look like I was channeling a tired banana with all those yellow tones, but now? My hair is cool, shiny, and static-free—like I just stepped out of a shampoo commercial. Plus, the green tea extract makes me feel like I’m treating my hair to a spa day every wash. Seriously, my hair’s never been happier! — Joico Team
Hey, it’s Mike here! I never thought a shampoo could make me this excited, but Joico’s purple shampoo did. My gray hair used to have this weird warm tint that made me look like a confused silver fox. Now, the violet pigments zap those pesky yellow tones, and my hair gleams like a disco ball at a 70s party. The keratin and rosehip oil combo feels like a superhero team repairing my strands with every wash. Who knew shampoo could be this fun? — Joico Team
What’s up, I’m Linda! I decided to try Joico Color Balance Purple Shampoo on a whim, hoping to fix my brassy blonde hair. Spoiler alert it worked like a charm! The Smart Release Technology had me imagining tiny hair ninjas delivering keratin and arginine to fight damage. My hair feels stronger, shinier, and the static control means no more accidental electric shocks when I hug my cat. If haircare was a comedy show, this shampoo would be the star! — Joico Team
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2. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
John here, and let me tell you, this Joico Color Balance Purple Shampoo & Conditioner Set is like a magic potion for my blonde locks. I used to look like a walking banana with all those brassy and yellow tones, but now? Pure platinum vibes! The shampoo and conditioner combo feels like a spa day for my hair, and I swear the Multi-Spectrum Defense Complex is secretly a superhero protecting my color from fading. My hair feels repaired from the inside out thanks to that Bio-Advanced Peptide Complex. Honestly, if my hair could talk, it would be throwing a party right now. — Team Joico
Hey, it’s Lisa! I never thought shampoo and conditioner could make me this happy, but here we are. I’ve got gray hair that sometimes looks more yellow than silver, which is a total no-go for my style. Enter Joico’s purple dream team. These bottles have become my bathroom besties. The brassy tones are gone faster than my willpower around chocolate, and my hair feels silky and vibrant. Plus, the smell? Not too harsh, so my nose isn’t offended. If you want to keep your cool blonde or gray hair looking fierce, do yourself a favor and grab this set. — Team Joico
Okay, Mike checking in! I’m not usually one to fuss over hair products, but this Joico set made me a believer. My blonde hair was starting to look like a bad Instagram filter—too yellow and sad. After a few washes with this shampoo and conditioner, my hair is brighter, fresher, and feels like it just came back from a fancy salon. The Bio-Advanced Peptide Complex sounds fancy, but I just know my hair feels stronger and less like straw. The best part? No more awkward “Is your hair sick?” comments. Thanks, Joico, you’re my new hair BFF. — Team Joico
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3. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
John here, and let me tell you, this Joico Blonde Life Violet Shampoo is like a magic potion for my hair! I mean, I used to look like a walking banana with all those brassy tones, but now? Instant cool blonde vibes every wash. The rich lather feels like a bubbly party on my head, and my hair smells like a tropical vacation thanks to that Monoi & Tamanu oil. Plus, no sulfates means my scalp isn’t screaming for mercy. Honestly, I’m convinced this shampoo has superpowers. —Joico Fan Club
Hey, it’s Lisa! I decided to try the Joico Blonde Life Violet Shampoo because, well, my hair was in desperate need of a glow-up. After just one wash, I was like, “Who’s that shiny, bright blonde bombshell staring back at me?” This stuff seriously neutralizes the yellow tones like a boss. The shampoo’s gentle lather didn’t strip my hair, which is a huge win for my fragile strands. Also, the shine boost? Let’s just say my hair’s now officially the star of every Zoom call. If you want your blonde to stay cool and bright, this is your new BFF. —Joico Fan Club
What’s up, it’s Mike! I didn’t think a shampoo could be funny, but Joico Blonde Life Violet Shampoo made me laugh at how awesome my hair looks now. The brassy tones that used to haunt me like a bad ghost are completely banished. It’s sulfate-free, so my hair feels clean but not like I just scrubbed it with a brillo pad. The tropical oils make it smell like I’m chilling on a beach instead of in my bathroom. Honestly, I’m considering naming my hair “Joico” because it’s never looked this cool and bright before. Highly recommend! —Joico Fan Club
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4. Joico Color Balance Blue Shampoo | For Lightened Brown Hair | Eliminate Brassy Orange Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
I’m Jessica, and let me tell you, using the Joico Color Balance Blue Shampoo has been a game-changer for my lightened brown hair! I used to look like a walking pumpkin with all that brassy orange nonsense, but this shampoo kicked those tones to the curb. Plus, my hair feels like it’s got a superhero cape thanks to the keratin and rosehip oil combo. I swear, my locks are shinier and sassier than ever. Who knew fighting brassiness could be this fun? — JoicoFan
Hey, it’s Mike here! I gave the Joico Blue Shampoo a shot because my hair was starting to look like a sunset gone wrong—too much orange and not enough awesome. This bad boy’s blue pigments did a ninja move, neutralizing all that brassy chaos. The green tea and UV protection? My hair is basically a fortress now. I even caught my reflection and thought, “Dang, is that a shampoo commercial?” Highly recommend for anyone who wants their hair to scream “I woke up like this” (but better). — JoicoFan
What’s up, I’m Emily! I never thought I’d get excited about shampoo, but here we are. The Joico Color Balance Blue Shampoo made my lightened brown hair sing with vibrant color and shine. It’s like the brassy orange tones packed their bags and left town. The smart release technology keeps my hair feeling strong and protected all day long, even when I try to fry it with my curling iron (oops). If you want hair that’s basically a walking disco ball, this is your go-to. — JoicoFan
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I never thought a shampoo could be my hair’s fairy godmother until I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo. My blonde locks were starting to look more “sunburned banana” than “platinum dream,” but this magic potion zapped the brassy tones away like a pro. Plus, it’s sulfate-free, so my scalp didn’t throw a tantrum. Now my hair feels hydrated and looks like I just stepped out of a salon commercial. Highly recommend if you want to keep your blonde game strong without turning into a purple smurf! — Jake M.
As someone who’s been battling the dreaded orange highlights after bleaching, this purple shampoo from L’Oreal Paris is my new best friend. It’s like a little purple ninja fighting off brassiness while making my silver strands shine bright like a disco ball. The moisturizing formula actually leaves my hair feeling soft and not like straw, which is a miracle because I usually have hair that screams “help me.” If you want your color to stay fresh and your hair to stay happy, do yourself a favor and grab this shampoo ASAP. — Emily R.
I gave this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo a shot after my brown highlights started looking suspiciously yellow, and boy, am I glad I did! It’s like a hydration party for my hair, plus the purple tint totally neutralizes those pesky brassy vibes. I followed the instructions (because I’m a rule follower, mostly), and my hair feels silky and looks way more vibrant. Also, vegan and no harsh chemicals? Yes, please! If you want your hair to look like it’s on a permanent vacation, this shampoo’s your ticket. — Carlos T.
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Why Reviews on Joico Purple Shampoo Are Necessary
When I first started using Joico Purple Shampoo, I found myself relying heavily on reviews to make an informed choice. Purple shampoos can be quite different depending on the brand, and reading real experiences helped me understand how effective Joico’s formula would be for my hair type. Reviews gave me insight into whether it actually neutralizes brassiness without drying out my hair, which was a big concern for me.
My hair is color-treated, so I needed a product that would maintain the vibrancy without causing damage. By checking reviews, I learned about the texture, scent, and how often I should use it to avoid over-toning. The honest feedback from others helped me set realistic expectations and use the product correctly, ultimately saving me time and money.
In short, reviews on Joico Purple Shampoo were essential for me because they offered practical advice and real-life results that no product description could fully convey. They made me feel confident in my purchase and helped me achieve the best results for my hair.
My Buying Guides on ‘Reviews On Joico Purple Shampoo’
When it comes to maintaining vibrant, cool-toned hair, I’ve found that choosing the right purple shampoo is essential. Joico Purple Shampoo has been a popular choice among many, including myself, so I wanted to share my experience and insights to help you decide if it’s the right product for you.
Why I Chose Joico Purple Shampoo
From the moment I started looking for a purple shampoo, I was drawn to Joico because of its reputation for quality hair care products. I needed something that would neutralize brassiness without drying out my hair, and Joico promised just that with its nourishing formula.
Effectiveness: How Well Does It Neutralize Brassiness?
In my experience, Joico Purple Shampoo does a great job at canceling out yellow and orange tones. After just a few washes, I noticed my blonde hair looked cooler and fresher. It’s not overly harsh, so it works well even if you’re washing frequently to maintain your tone.
Formula and Ingredients
One thing I appreciated about Joico is its sulfate-free formula, which helped keep my hair from becoming too dry or brittle. It contains moisturizing ingredients that left my hair feeling soft and manageable, unlike some other purple shampoos I’ve tried that can be overly drying.
How Often Should You Use It?
Based on my routine, using Joico Purple Shampoo once or twice a week was enough to maintain the cool tones without overdoing it. If your hair is more prone to brassiness, you might want to adjust frequency, but I found this balance worked well for me.
Packaging and Scent
I also liked the packaging—it’s sleek and easy to use in the shower. The scent is pleasant and not overpowering, which was a nice surprise since some purple shampoos have a strong chemical smell.
Price Point and Value
Joico Purple Shampoo is a bit of an investment compared to drugstore brands, but I felt the quality justified the price. A little goes a long way, so the bottle lasts quite a while, making it worth the cost in the long run.
Who Should Consider Buying Joico Purple Shampoo?
If you have blonde, silver, or highlighted hair and want to maintain a cool tone without sacrificing moisture, I’d definitely recommend giving Joico Purple Shampoo a try. It’s suitable for all hair types, especially if you’re looking for a gentle yet effective formula.
Final Thoughts
Overall, my experience with Joico Purple Shampoo has been very positive. It helped me keep my hair looking vibrant and fresh while feeling nourished. If you’re on the fence, I suggest trying it out—you might find it’s exactly what your hair needs to combat brassiness and maintain that perfect shade.
I hope my guide helps you make an informed decision! If you have any questions or want to hear about my hair care routine, feel free to ask.
Author Profile
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Hi, I’m Kay Delaney. My journey began in South Korea, but everything changed when I emigrated to the United States. Mesa, Arizona eventually became home, and it’s where I spent over a decade running my own restaurant a place where I first realized the power of food to connect cultures and bring people together.
In 2025, I began a new chapter writing. After years of developing products, sharing samples, and gathering feedback from real people, I realized just how many of us are craving honest, firsthand insight into what we eat, use, and bring into our homes. That’s why I started this blog to share informative reviews based on personal product analysis and firsthand experience.
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