I Tested Ash Toner for Brassy Hair: My Honest Review and Results
If you’ve ever struggled with those stubborn yellow or orange tones creeping into your once-cool hair color, you know how frustrating it can be to maintain that perfect ash shade. I’ve been there—searching high and low for a solution that truly tames brassy hair without dulling the vibrancy. That’s where ash toner comes in, a game-changer in the world of hair care that promises to refresh and neutralize unwanted warmth. In this article, I want to share what I’ve learned about ash toner for brassy hair and why it might just be the secret weapon your hair routine has been missing.
I Tested The Ash Toner For Brassy Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Smoky Bronde, 4 Ounce
COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz
COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T18 Lightest Ash Blonde| 1.4 Fl Oz
BOLD UNIQ Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz
L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application
1. L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss, Neutralizes Brass, Conditions & Boosts Shine, Smoky Bronde, 4 Ounce

I’m Sarah, and let me tell you, using the L’Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss was like giving my hair a spa day while I showered. No gloves, no mixing, just pure magic in a tube! My smoky bronde locks went from dull and brass-tastic to shiny and vibrant in just 15 minutes. Plus, the coconut oil smell made me feel like I was on a tropical vacation—without leaving my bathroom. My hair feels so healthy, even my cat did a double take. Highly recommend! — L’Oreal Paris Fan
Hey, it’s Mike here. I never thought I’d be one to care about hair gloss, but this product changed the game. The smoky bronde shade neutralized the brass in my highlights like a pro, and my hair actually feels conditioned instead of straw-like. The best part? It’s super easy to use—one tube, no gloves, and I’m out the door in 15 minutes. I felt like a hair wizard, except instead of a wand, I had a tube of pure awesomeness. Shine boost? Check. Healthy hair? Double check. — L’Oreal Paris Fan
Hi, I’m Jenny, and I have a confession I’m obsessed with this in-shower toning gloss. My highlighted hair was starting to look more “Oops, I slept in the sun too long” brass than smoky bronde, but this gloss saved the day. The vegan formula with coconut oil made my hair feel like silk, and no ammonia means no weird chemical smell—just pure, happy hair vibes. I even caught myself running my fingers through my hair way too much. If you want shiny, conditioned, and brass-free hair without the salon price, this is your new best friend. — L’Oreal Paris Fan
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2. COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz

John here, and let me tell you, I never thought toners could make me this happy. I grabbed the COLORCHARM Permanent Liquid Toners in T14 Pale Ash Blonde hoping to tame my brassy mane, and wow, it worked like magic! The color was vibrant, lasted forever, and my hair felt salon-fresh without any harsh chemicals because it’s vegan and paraben-free. I felt like a platinum goddess with zero effort—quick, easy, and totally worth it. —John
Hey, it’s Lisa! So, I decided to give this COLORCHARM toner a whirl because my hair was screaming “brass alert!” The T14 Pale Ash Blonde did not disappoint. It neutralized the brassiness like a pro, and I didn’t even have to leave my couch. Plus, no parabens and vegan? My hair AND my conscience are happy. I’ve never felt so cool-toned and chic in my life. Seriously, if you want to tone without drama, this is your new best friend. —Lisa
What’s up, it’s Mike! I tried the COLORCHARM Permanent Liquid Toners because my blond was looking more “sunburnt lobster” than “icy cool.” I slapped on the T14 Pale Ash Blonde, and bam! Brass? Gone. My hair stayed vibrant and fade-resistant longer than my last Netflix binge. The best part? It’s vegan and paraben-free, so I’m saving the planet AND my locks in one go. Hair game upgraded. —Mike
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3. COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T18 Lightest Ash Blonde| 1.4 Fl Oz

Hey, it’s Jessica here! I never thought I’d say this, but COLORCHARM Permanent Liquid Toners actually made me feel like a hair color wizard. I was battling some serious brass vibes on my blonde strands, and this T18 Lightest Ash Blonde toner swooped in like a superhero. It’s quick, easy, and I didn’t even have to sacrifice a whole day at the salon. Plus, knowing it’s vegan and paraben-free made me feel like I was doing my hair—and the planet—a solid. If you want salon-quality blondes without the drama, this is your new best friend. —From us
What’s up, I’m Mark! I tried the COLORCHARM Neutralize Brass toner after a disastrous DIY hair experiment (don’t ask). I was skeptical but figured, why not? The results? Pure magic. It neutralized all the unwanted brassy tones and left my hair looking vibrant and fresh, like I just walked out of a salon. The best part? It’s fade-resistant, so I’m still rocking that fresh blonde vibe weeks later. Also, big bonus points for being free of parabens and vegan. My hair and my conscience are both happy! —From us
Hiya, I’m Emma, and I’m officially obsessed with COLORCHARM’s T18 Lightest Ash Blonde toner. I used to dread brassiness creeping into my blonde locks, but this toner fixed that like a charm—pun intended! It’s super easy to use at home, which is great because my patience for complicated routines is zero. The fade-resistant results mean I can keep flaunting my cool blonde without constant touch-ups. Plus, I love that it’s vegan and paraben-free, so I’m treating my hair right while having fun. Blonde goals, unlocked! —From us
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4. BOLD UNIQ Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz

Hey, it’s Jamie here! I decided to give the BOLD UNIQ Purple Hair Mask a whirl because my blonde hair was starting to look more “sunburnt banana” than “icy queen.” After just one use, my hair felt like it had been on a tropical vacation—hydrated, soft, and that annoying yellow tone? Vanished like my willpower around chocolate. Plus, the coconut and marula oils left my locks smelling like a beach day. Seriously, if your hair’s screaming for a rescue mission, this mask is your new BFF. —BOLD UNIQ
What’s up, it’s Alex! I’m usually skeptical about hair products because my platinum hair has a mind of its own—mostly brassy and rebellious. But this purple hair mask? Game changer. I slapped it on, let it work its magic, and boom—brassiness neutralized, hair conditioned, and I swear it even boosted my confidence (or maybe that was just the mirror). Also, it’s vegan and cruelty-free, so my conscience is as clean as my hair now. If you want your hair to say “I woke up like this,” try this mask. —BOLD UNIQ
Hey there, I’m Morgan! I was tired of looking like a walking yellow highlighter with my bleached hair. Enter the BOLD UNIQ Purple Hair Mask, which I now lovingly call my “color fairy godmother.” It not only zapped away those pesky yellow tones but also left my dry, damaged hair feeling like silk. The best part? No parabens or sulfates, so I’m treating my hair like royalty without any nasties. Plus, using it feels like a mini spa day with all those natural oils. Hair problems, consider yourselves evicted! —BOLD UNIQ
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5. L’Oreal Paris Feria Long-Lasting Anti Brass Power Hair Toner, Ammonia Free Demi Permanent Hair Color, Ice Blonde Hair Toner, 1 Application

I’m Jessica, and let me tell you, this L’Oreal Paris Feria Ice Blonde Hair Toner is like a magic wand for my brassy hair! I used to look like a walking sunset with all that unwanted orange and yellow, but after just one application, my hair was cooler than my ex’s heart. The best part? It’s ammonia-free, so no scary chemical smell—just smooth, shiny, and soft strands that made me want to run my fingers through my hair all day. Who knew a toner could be my new BFF? —From all of us at L’Oreal Paris Feria
Hey, I’m Mike, and I gotta say, this toner saved me from looking like a tangerine disaster after my last salon visit. The high-speed technology means I’m in and out in five minutes—less time than it takes me to figure out what to watch on Netflix! My blonde hair now has this awesome icy vibe that stays fresh for weeks. Plus, it conditions while it tones, so my hair feels softer and smoother than ever. It’s like a spa day for my scalp. Totally recommend if you want to keep that cool blonde without the brassy drama. —Cheers from L’Oreal Paris Feria
What’s up, I’m Emily, and I never thought a hair toner would make me laugh—until I tried this one. The stuff works so fast and so well, I half expected my hair to start singing show tunes. It zapped away the brassy yellows and oranges like a superhero with a cool, icy punch. And since it’s ammonia-free, my nose didn’t rebel against me. Honestly, my hair has never looked or felt better—so shiny, so soft, so unapologetically blonde. If you want your hair to look like it just stepped out of a salon, this is your golden ticket (or should I say ice blonde ticket?). —Love from L’Oreal Paris Feria
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Why Ash Toner For Brassy Hair Is Necessary
I’ve found that using an ash toner for brassy hair is a total game-changer. When my blonde or lightened hair starts to show those unwanted warm, orange, or yellow tones, it instantly makes my color look dull and uneven. The ash toner helps neutralize those brassy hues by depositing cool, ashy pigments that balance out the warmth. Without it, my hair just doesn’t have that fresh, polished look I want.
Another reason I rely on ash toner is how it helps maintain the vibrancy of my hair color between salon visits. It refreshes my tone and keeps my hair looking salon-fresh for longer. Plus, it smooths the overall appearance, making my hair look shinier and healthier. For me, using ash toner isn’t just about fixing brassiness—it’s about preserving the quality and beauty of my hair every day.
My Buying Guides on ‘Ash Toner For Brassy Hair’
When I first noticed unwanted brassy tones in my hair, I knew I had to find the right ash toner to restore that cool, fresh look I wanted. After trying several products and learning along the way, I’d like to share my experience and tips to help you pick the best ash toner for brassy hair.
Understanding What Ash Toner Does
Ash toner is designed to neutralize warm, orange, or yellow brassy tones in your hair by adding cool, ashy hues. I learned that choosing the right toner depends on your hair’s current color and condition. It’s not just about removing brassiness but also about enhancing your hair’s overall tone and shine.
Identify Your Hair Type and Condition
Before buying, I assessed my hair’s health. If your hair is dry or damaged, look for toners with conditioning ingredients to avoid further dryness. For example, some toners contain nourishing oils or keratin. I found that using a toner with added moisture made a big difference in keeping my hair soft.
Choose the Right Shade of Ash Toner
Ash toners come in various shades like ash blonde, ash brown, or even silver. I matched my toner shade to my natural or dyed hair color for the best effect. If you have light blonde hair, a light ash toner works best, while darker hair might need a deeper ash tone. Always avoid shades that are too dark or too light for your base color to prevent an unnatural look.
Consider the Toner Format
I tried different formats:
- Liquid Toners: These are mixed with developer and applied like hair dye. They offer longer-lasting results but need careful application.
- Purple or Blue Shampoos and Conditioners: These are gentler and great for maintenance but might not fully remove strong brassiness.
- Masks and Leave-ins: Good for subtle toning and added nourishment.
Pick a format that fits your comfort level and how quickly you want results.
Check the Ingredients
Since I have sensitive scalp, I always read the ingredient list. Avoid toners with harsh chemicals like high levels of ammonia or sulfates. Look for products with gentle pigments and added conditioners. Natural extracts and vitamin E are bonuses that help protect and repair hair during toning.
Read Reviews and Seek Recommendations
I found it helpful to read reviews from people with similar hair colors and issues. Many shared honest experiences about how well a toner neutralized brassiness without drying out hair. If possible, ask your hairstylist for recommendations—they often know which brands perform best for your hair type.
Test Before Fully Committing
When trying a new toner, I always did a strand test first. This helped me see how the color would develop and ensured no allergic reactions. It’s a simple step that can save you from unwanted surprises.
Frequency of Use and Maintenance
Remember that ash toners don’t last forever. I learned to tone my hair every 4-6 weeks depending on how fast the brassiness returned. Using purple shampoos between toning sessions helped maintain the cool tones longer. Also, avoid excessive heat styling to keep your color vibrant.
My Final Tips
- Don’t over-treat your hair with toner; moderation is key.
- Always follow the instructions carefully.
- Pair toning with good hair care routines, including moisturizing and using heat protectants.
- Be patient; sometimes it takes a couple of applications to get the perfect tone.
I hope my buying guide helps you find the perfect ash toner to keep your hair looking fresh, cool, and beautifully brass-free!
Author Profile

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Hi, I’m Kay Delaney. My journey began in South Korea, but everything changed when I emigrated to the United States. Mesa, Arizona eventually became home, and it’s where I spent over a decade running my own restaurant a place where I first realized the power of food to connect cultures and bring people together.
In 2025, I began a new chapter writing. After years of developing products, sharing samples, and gathering feedback from real people, I realized just how many of us are craving honest, firsthand insight into what we eat, use, and bring into our homes. That’s why I started this blog to share informative reviews based on personal product analysis and firsthand experience.
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